The Trademark Distinctiveness Spectrum Explained

Find Out Why Your Brand Name Might Be Rejected by the US Patent and Trademark Office (USPTO) and How to Prevent It.

Master the Future of Tech: How Gartner’s Hype Cycle Reveals Game-Changing Investments and Puts You Lightyears Ahead of Competitors!

Discover how Gartner’s Hype Cycle helps organizations understand technology trends, maturity, and adoption, enabling informed decisions for investments and implementations, while providing entrepreneurs with valuable insights for competitive advantage.

Demonstrate Trust in Your Firm by “Eating Your Own Dog Food”

Are you projecting confidence in your firm’s product or service? If you are not eating your own dog food, then customers may ask why they should trust you above the competition. The dog is man’s best friend and many dog owners have asked why you would give food to your dog that you would notContinue reading “Demonstrate Trust in Your Firm by “Eating Your Own Dog Food””

When a Hobby Becomes a Business

I am currently helping one of my friends get his business up and running. Something interesting happened… I was told early on that as I progressed through my MBA coursework, friends and family would begin asking me to help them with their business ideas. My professor must have been speaking from experience because that’s exactlyContinue reading “When a Hobby Becomes a Business”

Industry Specialization vs Business Intellect: Can A Bartender Run An Automobile Repair Facility?

If you are worried that lack of knowledge in a specific industry will hold you back as a business owner, then you may be consoled by the fact that some of the biggest names in business own a myriad of companies in which they have no industry specialization…and it made them billions.

Build A Stronger Business Through Acquisitions

The Roll Up strategy, if understood and properly executed, can be among the most profitable for entrepreneurs or experienced business leaders due to the numerous benefits it provides. The consolidation of an industry within or between geographic markets, referred to as a “Roll Up,” is a strategy that has the potential to return a greatContinue reading “Build A Stronger Business Through Acquisitions”

How a Minimum Viable Product Can Jumpstart Your Business

When entering a new market, you don’t need the perfect product or service. All you need is a Minimum Viable Product which will evolve over time with you and your customers.