When considering what type of business you will create, make sure you consider not only the demand forces, but also whether that demand is being served and to what degree.
Category Archives: Marketing
What Is The First Mover (Dis)Advantage?
hen your firm is the first mover in a new market, you have a huge advantage over any competition that may develop later – as long as you continually dominate it.
Get More Customers by Reducing Uncertainty
People, more often than not, trade their dollars for products or at locations that they feel comfortable with. Reduce potential customers’ uncertainty about your product or location and you may be able to reap huge rewards.
What Is “Product Convergence?”
As time goes on, product offering become more similar despite our personal brand preferences and unwillingness to accept that our favorite products really aren’t that different at all.
Christopher Padilla 