The Product Life Cycle is the theoretical cycle that a product will go through from introduction into the market through decline. Knowing what it is and where your product is can maximize your revenue.
Tag Archives: Marketing
Breakfast and The Illusory Truth Effect (Psychology in Marketing)
Do you believe that “breakfast is the most important meal of the day?” If so, then you may be a victim of marketing and the illusory truth effect.
What Is The First Mover (Dis)Advantage?
hen your firm is the first mover in a new market, you have a huge advantage over any competition that may develop later – as long as you continually dominate it.
Get More Customers by Reducing Uncertainty
People, more often than not, trade their dollars for products or at locations that they feel comfortable with. Reduce potential customers’ uncertainty about your product or location and you may be able to reap huge rewards.
What Is “Product Convergence?”
As time goes on, product offering become more similar despite our personal brand preferences and unwillingness to accept that our favorite products really aren’t that different at all.
Christopher Padilla 