33 posts on business, psychology, privacy, and leadership.
The last post on my blog was dated May 10, 2023 — just over two years ago. My absence was not from lack of desire but from lack of time to write something I was actually satisfied with. Here is what that gap taught me.
Find Out Why Your Brand Name Might Be Rejected by the US Patent and Trademark Office (USPTO) and How to Prevent It.
The Diderot Effect describes the chain reaction of consumption that follows a single new purchase — and it is one of the quieter forces behind lifestyle inflation. Understanding it is the first step to breaking it.
Think high prices scare customers away? Think again! Learn how the Veblen Effect can skyrocket your luxury brand's desirability!
Dark patterns are UI and UX designs built to override your judgment — pre-checked boxes, hidden unsubscribe links, forced continuity. They are not accidents. Here is how to recognize them and what companies are banking on you missing.
Profit or people? Find out how Dodge v. Ford and Milton Friedman's essay ignited the fiery debate on shareholder capitalism!
Explore Prospect Theory, its impact on decision-making, and how it challenges traditional rational choice. Learn how marketers can leverage this influential concept for more effective strategies.
Discover how the Cass Transportation Index can provide valuable insights into trends in the transportation industry and broader economic conditions. Learn how investors and economists can use the index to make more informed investment decisions.
Neuromarketing applies neuroscience to understand consumer decisions that happen below conscious awareness. Here is what the research actually shows — and what marketers are doing with it.
Discover how Gartner's Hype Cycle helps organizations understand technology trends, maturity, and adoption, enabling informed decisions for investments and implementations, while providing entrepreneurs with valuable insights for competitive advantage.
Looking for an environmentally friendly way to transport oil? Look no further than pipelines! They're like the kale smoothie of the oil transportation world - a healthier, safer alternative to the greasy fast food of rail and truck. So before you join the anti-pipeline crowd, think twice - it might not be as black and white as you think.
Some people think that America would be a utopia if only the wealthy would stop hoarding their riches like a dragon guarding its treasure. But before you grab your pitchforks and torches, let's remember that the source of American wealth isn't as simple as the rich hoarding it all for themselves. It's a little more complicated than that. But one thing is for sure, the wealthy are definitely not using their money to buy practical things like matching socks or adulting classes.
The Product Life Cycle is the theoretical cycle that a product will go through from introduction into the market through decline. Knowing what it is and where your product is can maximize your revenue.
Do you believe that 'breakfast is the most important meal of the day?' If so, then you may be a victim of marketing and the illusory truth effect.
Are you projecting confidence in your firm's product or service? If you are not eating your own dog food, then customers may ask why they should trust you above the competition.
When considering what type of business you will create, make sure you consider not only the demand forces, but also whether that demand is being served and to what degree.
Since graduating with my MBA from the University of La Verne, people keep asking me two questions: can I help with their business idea, and what did I actually learn? Here is the honest answer to both.
Helping a friend launch his business surfaced a question I had not thought about before — at what point does a hobby stop being a hobby and become something you are legally and financially responsible for?
The first steps in my transition from MBA student to entrepreneur through acquisition.
There is no conflict between business productivity and a healthy environment. In fact, the trend is that profit will soon be tied to corporate environmentalism.
hen your firm is the first mover in a new market, you have a huge advantage over any competition that may develop later - as long as you continually dominate it.
If you are worried that lack of knowledge in a specific industry will hold you back as a business owner, then you may be consoled by the fact that some of the biggest names in business own a myriad of companies in which they have no industry specialization...and it made them billions.
People, more often than not, trade their dollars for products or at locations that they feel comfortable with. Reduce potential customers' uncertainty about your product or location and you may be able to reap huge rewards.
The Roll Up strategy, if understood and properly executed, can be among the most profitable for entrepreneurs or experienced business leaders due to the numerous benefits it provides.
If you are interested in building wealth, then there are two key traits that are common to nearly everyone who has built a portfolio worthy of retirement.
Not for the long term investor, the faint of heart, or the inexperienced, but this can buoy up your portfolio during times of increased volatility.
When entering a new market, you don't need the perfect product or service. All you need is a Minimum Viable Product which will evolve over time with you and your customers.
If you plan to put money into the stock market, then you should know where you're headed and how to get there. In short, you need to be an Investor, not a Speculator.
There are a number of seen and unforeseen benefits to the remote work business model. Thanks Covid!
Thinking like an economist is one of the major contributors to the creation of personal wealth. It is easy to do if you can ignore the myriad of marketing campaigns all around you.
As time goes on, product offering become more similar despite our personal brand preferences and unwillingness to accept that our favorite products really aren't that different at all.
With a large population with an inappropriate appetite for spending money to impress others on their social media accounts, California is rather difficult to beat in terms of locations to start a business.
Discover how activists twist the truth about corporate profits and worker pay, and why it's time to uncover the real story behind these claims.